I love this brand. And I suppose that means it’s doing its job.
It’s such a dead simple concept. While most pharmaceutical brands take a very scientific route, shouting ‘extra strength’ this and that, Help Remedies do the opposite.
Each product is created and branded as a solution to a problem. It’s a human touch in what can be a very clinical, impersonal category. The pharmaceuticals used are identical to their competitors, but served in a different wrapping. There’s no presumption of knowledge, and no jargon, just “simple solutions for simple problems” as their tagline goes.
It would be great to see more intelligently created products like this on the market, so I hope that the success of Help Remedies will inspire others.
They also have a fantastic website.
No comments:
Post a Comment